Category Archives: Uncategorized

The Seed He Planted: Horst Rechelbacher’s Aveda


Image from HHM Collections

This bottle of hair gel may seem mundane, but it tells a fascinating story of local innovation and of a visionary in the field of beauty. His name was Horst Rechelbacher, and his legacy is a company called Aveda. He was a trailblazer who introduced environmentally conscious and cruelty-free organic cosmetic products to the masses. 

Horst, who was known to all by his first name, was born in Austria in 1941. He learned about herbology from his mother. She instilled in him a passion for studying plants that would grow into a reverence for ancient holistic medical practices that relied on natural ingredients. After apprenticing with a barber at the age of fourteen and excelling in the field of hair styling, he traveled throughout Europe and the United States teaching seminars and participating in hair styling competitions. While passing through Minnesota in 1965, Horst was in a car accident that left him with costly medical bills, and he ended up staying here in order to pay them off. The next year he opened his first salon in Minneapolis. In 1978, he founded Aveda. Horst wrote, “I envisioned it as an organization devoted to promoting the health and beauty of individuals and the world. I wanted to do what I could through this business to help sustain the plant life that gives us all life.” Horst’s empire would grow to include a chain of salons, an enormous product line, and schools all over the U.S. and Canada. The Aveda Institute in Minneapolis was founded in 1982. 

Aveda’s products, like the vintage flax seed and aloe hair gel in Hennepin History Museum’s collection, can trace their roots back to Horst’s experimentation in his own kitchen sink during the seventies. Later, for the mass manufacture of his products, Horst insisted on fair trade sourcing and continued to use only organic plant-based ingredients. Today, Aveda is an international cosmetic empire. In 1997 Horst sold the company to Estee Lauder for $300 million, though he stayed on as chairman. According to Horst, his decision to sell the Aveda was contingent on “the opportunity to stay on and remain active in running the business and preserve its identity.” 

Horst passed away in 2014 at the age of 72. By that time, the hairstylist-turned-pioneering-eco-friendly entrepreneur had already achieved legendary status. His international cosmetic empire established a new philosophy about beauty, nature, and health. The ancient wisdom that Horst lived by still resonates today. As printed on the cosmetic bottle in the Museum’s collection: “Be gentle and you will need no strength, be patient and you will achieve all things, be humble and you will remain entire.” 


Rechelbacher, Horst. Aveda Rituals. Henry Holt and Company: New York, 1999

This publication was made possible in part by the people of Minnesota through a grant funded by an appropriation to the Minnesota Historical Society from the Minnesota Arts and Cultural Heritage Fund. Any views, findings, opinions, conclusions or recommendations expressed in this publication are those of the authors and do not necessarily represent those of the State of Minnesota, the Minnesota Historical Society, or the Minnesota Historic Resources Advisory Committee. 




Wanous Had It in the Bag: An Inventor Ahead of Her Time


Interior view of Wanous Drug Store with owner Josie Wanous to the left standing. Image from HHM archives. 

In recent years, there has been a huge boom in the natural beauty market. However, the idea of creating a chemical-free cosmetic product with pure ingredients is nothing new. In fact, a Hennepin County resident invented such a concoction at the turn of the Twentieth Century. Her name was Josie A. Wanous and she also happened to be the first woman to become a licensed pharmacist in Minnesota.  

Josie was born in Glencoe, Mn in 1871 and worked in a drugstore as a teenager. This inspired her to move to Minneapolis and attend the College of Pharmacy, the tuition for which she paid for all on her own. She received her certification in 1891. Eventually Josie opened a drug store downtown on Nicollet Avenue where she sold the pharmaceuticals and cosmetics she manufactured.  An advertisement from 1902 in the Minneapolis Journal boasted that the Wanous Drug Store “stands for everything that is progressive.” By this time, she had created the Wanous Shampoo-Bag. The product contained no chemicals, only natural vegetable ingredients, and sold for ten cents each. The earliest ad for the shampoo guaranteed that it would “thoroughly cleanse the scalp and leave hair soft and glossy,” and that it was a “sure preventative for dandruff and falling hair.”


Image from HHM Collections.  

Hennepin History Museum has a Wanous Shampoo-Bag in its collection that was donated by Josie’s daughter, Joan Lindquist, in 1994. It consists of a cloth bag filled with herbs, wrapped in tissue paper, tied with thread at the top, and attached to a label which provides product and patent information. The directions instruct the user to remove the outer wrapper, pour boiling water on the cloth bag, and then allow it to steep. Next, divide the solution in half. Use the first half to wash and scrub hair and scalp and use the second half to rinse.  


Josie Wanous standing behind the soda fountain inside her drug store. Image from HHM archives

After the national success of her invention, Josie (who had by then become Mrs. Stuart after getting married in 1909), established the Josie A. Wanous Shampoo-Bag Company in 1910. She would remain president of this company until her death in 1936, after which she was buried at Lakewood Cemetery. Her company produced the shampoo-bag until WWII when it became impossible to acquire all the internationally-sourced ingredients. Despite the fact the Wanous Shampoo-Bag is no longer on the market, Josie’s legacy lives on. She was a pioneer woman in the fields of pharmacy and business, and her ingenuity spawned a cosmetic product that was way ahead of its time.  


Image of Wanous Shampoo-Bag sale booth circa 1900. Image from HHM archives.


This publication was made possible in part by the people of Minnesota through a grant funded by an appropriation to the Minnesota Historical Society from the Minnesota Arts and Cultural Heritage Fund. Any views, findings, opinions, conclusions or recommendations expressed in this publication are those of the authors and do not necessarily represent those of the State of Minnesota, the Minnesota Historical Society, or the Minnesota Historic Resources Advisory Committee.


Sneak Preview of “LifeCYCLE: Stories from the Minnesota Bike Community”

Facebook Banner MTR Smaller

What do a 13-year-old mountain bike racer, a bicycle frame builder, and the founder of one of the world’s largest bicycle parts distributors have in common? They are all key parts of the Minnesota cycling community and makers of living history here in Hennepin County. They are all also part of a new exhibit produced by the Cycling Museum of Minnesota in partnership with Hennepin History Museum.

LifeCYCLE: Stories from the Minnesota Bike Community highlights eleven influential figures in Minnesota biking currently living and riding in the state. The exhibit features original portraits by Nancy Musinguzi, a visual storyteller and mixed-media artist, as well as oral history interviews with each exhibit subject.

The eleven individuals were chosen to represent the diverse backgrounds, ages, gender identities, and ethnicities found in the cycling community. They also represent a broad range of cycling niches, including bike racers and athletes, established artists and makers, cycling and transportation activists, industry leaders, and shop owners and mechanics. All of them see the transformational possibilities of bikes and cycling in their own lives and in their communities.

Pictured above is Marques Watson, a bike mechanic and youth mentor at Express Bike Shop. You have probably seen him on Hennepin History Museum’s social media pages or even on posters around town. We’re offering a bit more about Marques as a sneak peek of what you’ll find at LifeCYCLE.

Like many of the exhibit subjects, Marques’ cycling story started when he was a kid and evolved to become a large part of his life. Marques started working at Express in 2015 as an apprentice through Right Track, a youth professional organization. Through his continued work with Express, he gets to see the youth apprenticeship from another perspective.

“It feels good because at one point in time I was the apprentice, and now I get to look at it from the other end [as supervisor]. It’s interesting and fun to see and watch them gain skills from where they were in the beginning, not knowing anything. It’s cool.”

Marques is pictured with his bike, a Specialized road bike. By learning mechanical skills at the shop, he has been able to fix up and customize his own bikes. Taking ownership of a bike and having the knowledge to maintain it is one of the joys Marques finds in cycling. He affectionately calls his bike “Purple Rain.”

“Somebody donated this and I was like, ‘Man, I gotta get this bike.’ I’ve loved it ever since… I can go really fast on it. Light wheels. Aluminum wheels. All I did was put a new chain on and a cassette… I put new bar tape on it. The shifters are the same. Everything’s pretty much still the same since it’s been donated. It pretty much came all the way purpled-out. I just added a few touches to it. I got a bell.”

The recipient of the first Philando Castile Memorial Scholarship, Marques studies engineering at St. Paul College and envisions himself opening his own bike shop. Working in a shop was part of Marques’ inspiration to pursue an education in engineering.

“I plan on transferring to Mankato to finish off my Bachelor’s in engineering. It’s a lot of math. It’s kind of hard, but I like a challenge. I would say [working here] kind of made me want to go to school for that. I really love working with my hands. I really love working with tools. I think I’ll do great in that field.”

More than a livelihood or career, bikes and cycling offer daily challenge, a way to get around and see the world, and a feeling of freedom.

“I would say you feel free [on your bike]. You really clear your mind. Pretty chill. I like how I can switch up between driving and riding a bike. When I didn’t have a car, I rode my bike in the wintertime. That was kind of fun. I had studded tires. My friends thought I was crazy though.”

Visit Hennepin History Museum to experience LifeCYCLE, view all eleven original portraits, and read more about each subject. On display at Hennepin History Museum starting December 1, 2018.


About the author:
Audrey Negro is a joint intern for the Cycling Museum of Minnesota and Hennepin History Museum. Her work includes assisting with publicity and marketing for the LifeCYCLE exhibit, as well as “other duties as assigned” by both museums. She is an avid bicyclist and is looking forward to testing her skills during the Minnesota winter.

The Civic Celebration and the Linking of the Lakes: Honoring Minneapolis Since 1911

2017.0728.111a&b [1]

In July of 1911, a week-long civic celebration was held to honor and advertise the city of Minneapolis. The festival had been proposed by the city’s Publicity Club, and organization of advertisers founded four years earlier. It was modeled on similar celebrations in Boston and Buffalo, and aimed to bolster civic pride and, as the Minneapolis Tribune reported, “[spread] the fame of Minneapolis from ocean to ocean, from Minnesota to Texas.”

Following the celebration’s proposal by Publicity Club’s founding president A. W. Warnock, a committee was established by the club and quickly embraced by civic leaders, including members of the city’s Commercial club. Under Warnock’s leadership, the committee quickly began raising the funds necessary for the celebration, and dates for the week of festivities were chosen: July 2nd to 8th, to coincide with the 4th of July and the completion by the Parks Department of the linking of Cedar Lake, Lake of the Isles, and Lake Calhoun (Bde Maka Ska) on July 1st.

Upon his appointment, Warnock laid out a plan. The week of festivities would include, day by day, religious services, band concerts across the city, military maneuvers, a “sane” (i.e. lacking in fireworks) 4th of July, the Linking of the Lakes, historical pageants, and an industrial parade. The cost for the celebration was estimated at that time to be $100,000 – equivalent to $2.6 million today.

By January of 1911, an office to organize the event had been set up, headed by Warnock, with a board that included members of prominent Minneapolis families, including the Lorings, Newells, and Northrups. Likewise, an invitation had been extended to the Minnesota National Guard for a military parade and to set up an encampment in the city to be open to the public – both the first time such a mustering took place in the city, and the first time the regiments of the state guard were brought together into a brigade.

2017.0728.111a&b [2]

Preparations for the July festival continued through 1911, with regular columns in the Minneapolis Tribune dedicated to listing major contributions to the celebration’s fund. Vacant lots were converted into gardens to stock hotels and highlight local produce to the city’s visitors, and to flower gardens to beautify the city. A court of honor to run the length of Nicollet Avenue was planned, with garlands running between twenty-five-foot columns, each topped with electric lights and shields honoring pioneers like Father Hennepin and Du Luth. Police and detectives from around the state were enlisted to ensure the protection of visitors and their property, as the festival was sure to be a “mecca for all the crooks in the country,” according to a report from the Tribune

2017.0728.111a&b [3]

On July 2nd, a Sunday, the festival began with a “Day of Thanks” in the cities churches. Expectations for the week-long celebration were high, as organizers were already calling for the festival to be made permanent and celebrated annually, with the 1912 celebration serving to highlight the city as a potential site for summer mansion for the President Taft. Papers reported that with the celebration’s official start “every man, woman and child bore that holiday look that seemed to say that they had given themselves over completely to one solid week of rejoicing.”

2017.0728.111a&b [4]

The week continued with the mustering of the national guard and the festival’s first parade, where 10,000 turned out to celebrate of the official lighting of the Nicollet avenue court of honor, on “Minneapolis Day.” The planned “sane fourth” was likewise a success, as Minneapolis Tribune reported, for “only thirteen” fatalities were reported in across the U.S. from “old-fashioned” celebration, with one fifth as many injuries — signs of a growing national movement away from explosions and fireworks to mark Independence Day. This trend was visible between the Twin Cities: St. Paul, which allowed fireworks, saw fifteen injuries, as compared to “safe and sane” Minneapolis, where none were reported.

July 5th saw the celebration of the “Linking of the Lakes,” and highlighted Minneapolis’ waterways with aquatic sports and a “Water Pageant” at night of illuminated boats. The head of the parks department oversaw a “Wedding of the Lakes” ceremony, proclaiming, “What we have joined together let no man put asunder,” and dubbing the region “the lake district.” From honoring the natural features of the city, the festivities turned to honoring the city’s history with a day of historical pageants on the 6th. A performance of “The Melting Pot,” a drama that conveyed “the entire human history” of the state, was performed in Loring park and heralded as the “apogee” of the week-long celebration.

2017.0728.111a&b [5]

The final two days of festivities, “Industrial Day” and “Children’s Day,” were marked by yet more parades, of the cities major industries and finally of its school children, and repeat performances of the week’s highlights, including concerts, the water pageant, and history play. Conservative estimates from the time listed 25,000 out of town visitors for the week. As the celebration wound down, calls were renewed to make it an annual affair. These plans for a 1912 celebration were ultimately abandoned. However, 29 years later a similar annual festival to celebrate the city would begin: the Minneapolis Aquatennial.

Author Bio

Noah Barnaby is a Research Intern at Hennepin History Museum. He has a bachelor’s degree in History and Philosophy from the University of Minnesota, and focuses on Social, Economic, and Labor History.


Postcards celebrating the festival and inviting visitors to the city.

HSR and Building Update – October 2018

HHM building photo

It has been a very busy summer and early fall at Hennepin History Museum. Our project to produce a Historic Structure Report (HSR) passed the 75% milestone as required by the grant requirements and is scheduled for completion by the end of November. (We’ll be sharing the highlights with you in 2019 as we celebrate the 100th birthday of our building!) We’re happy to report that no significant structural issues have been found, which has been a huge relief! Our building has proved to be solidly built and well designed.

Many non-emergency repairs in the building have been put on hold as we continue to work on this report. But we have had to address two emergency situations this year:

Many of you heard about the roof leak which caused us to close for two days in September. Although our roof is in good shape overall, we have had an ongoing issue with small holes around the main drain which have been causing some deterioration of the plaster in our main staircase. Our HSR team identified those holes earlier this summer, but normal rainfalls were not causing any significant issues until September.

You may recall the large amount of rain we received around the 19th and 20th of September. When the staff arrived on the morning of the 20th it became clear that those tiny holes became a very large problem, causing a pretty significant leak near our main stairway.

Mint Roofing was quick to respond and came out during the deluge to do spot fixes which immediately stopped the leak. But we did have to wait an extra day to allow the plaster to dry somewhat and to clean up the mess left behind before we reopened the building. Mint Roofing came back again the next week and did a more extensive patch job that will ensure these leaks will not come back. We want to thank Mint Roofing for the timely response to our crisis!

Additionally, there was the issue with our basement hallway ceiling which developed a large crack. We were advised by our HSR team to remove the plaster as soon as possible as it was a safety hazard to staff and volunteers who used the hallway to access our storage areas on a regular basis. After the plaster was all removed, we were told that that section of ceiling was thicker than normal and weighed at least a ton: plaster and metal lathe weigh a lot!

We thank all of you who contributed to our building fund and helped us complete these repairs!

The HSR team, which includes architects and designers from Collaborative Design Group, have been invaluable advisors and teachers when it comes to our building. And some good did come out of both of these emergencies. Both exposed the underlying structure of our building and helped us to better understand how it was constructed. The HSR that is produced from our partnership will provide very important information about our building, and allow us to plan our next repairs and improvements to ensure the building will serve our organization well into the next 100 years.

PrintThe Historic Structure Report project has been financed in part with funds provided by the State of Minnesota from the Arts and Cultural Heritage Fund through the Minnesota Historical Society. Thank you, fellow Minnesotans, for supporting arts and culture through the Legacy Amendment!

The Automobile Club of Minneapolis


While today’s auto clubs offer roadside assistance, in their heyday these clubs offered much more. In the earliest years of the automobile, they were a place for the small group of well-to-do motorists to socialize and organize on their own behalf as car owners. In so doing, these clubs played an important role in shaping the way Americans get around today.

The Automobile Club of Minneapolis was the first of these clubs founded in Minnesota. The club was chartered in November 1902 amidst a growing movement of such organizations. Owners of the first automobiles recognized a need for an expanded network of the high-quality roads their new vehicles demanded. In response, they banded together to demand such projects. The American Automobile Association (AAA) was the first would prove to be the most influential of these early clubs. This club was formed by the merger of several smaller clubs in Chicago, just a few months prior to the Minneapolis club’s founding. At the time, only 23,000 automobiles were in operation as compared to 17 million horses.

While their numbers may have been small, these early automobile owners were often the wealthiest and most well-connected members of their communities. The auto clubs they formed thus became not only potent political entities, but important social hubs. The earliest members of the Minneapolis club included George C. Christian, whose father built the home that would become the Hennepin History Museum, as well as L.B. Newell, the heir to the company that became SuperValu, and James Ford Bell, the founder of General Mills. Together, these men would lobby for improved roads and highways, better signage and safety practices, and against policies that severely limited their speed and prevented them from driving alongside horses.

In 1911, the auto club built a summer house for its members. Located in Bloomington on the Minnesota River bluffs, the house served as a gathering place and event space where parties and dinners were hosted. The house itself was designed by prominent Minneapolis architect Frederick Kees, and included garage stalls for member’s cars, a restaurant with an in-house chef, and dormitory rooms so members could stay the night before making the trek back into the city.

The clubhouse would remain a popular destination for club members and people from the community alike. Though its first building would be destroyed in a 1918 fire, supposedly set by a German-sympathizing caretaker during the war, it was rebuilt in 1920 and remained a fixture of the area into the 1950’s. The house would remain a destination for dinners and dancing, as well as hosting weddings and high school proms.

2017.1010.208a 1

These plates were produced for the clubhouse by Syracuse China in early 1956, in what would be the final years of the clubhouse’s use. They bear the club’s logo, a winged steering wheel upon a red triangle, and were a part of a set that included similarly marked cups and saucers.

Ultimately, the house’s construction for seasonal use left it unable to make money for the club year-round, and it was sold to developers in 1958. Furnishings like these plates were saved, but the building itself would be demolished the next year. Today, the area where the clubhouse stood has been converted to homes.  

Author Bio

Noah Barnaby is a Research Intern at Hennepin History Museum. He has a bachelor’s degree in History and Philosophy from the University of Minnesota, and focuses on Social, Economic, and Labor History.


Hennepin History Magazine article celebrating the 60th anniversary of the auto club in Minneapolis.

“Remembering the Club Days of AAA”

Bloomington and St. Louis Park Historical Societies on the AAA Clubhouse.


The Invention of the Damper Flapper and the Birth of Honeywell

This thermostat and motor belonged to a device called a thermo-electric damper-regulator and alarm, otherwise known as a “damper flapper.” It was the predecessor of the modern thermostat and established the technology that laid the foundation for the automated control industry. Honeywell, a company with well-known ties to Hennepin County, also traces its roots back to the invention of this device that was invented by Albert M. Butz (1849-1905).

Butz immigrated to the United States from Switzerland in 1857 and was living in Minneapolis when he was awarded a patent for the damper flapper in 1886. That same year he formed the Butz Thermoelectric Regulator Company. After a series of name changes, mergers, and acquisitions, it eventually became the company we know today as Honeywell International Inc.

The damper flapper was a system that controlled coal fire furnaces. When the temperature inside a home became too cold, Butz’s invention would lift the damper on the furnace, allowing air to fan the flames, thus automatically increasing the temperature of the residence. The device was composed of three components, a thermostat, a battery, and a motor.

The brass oblong thermostat in our collection displays the words, “Electric Heat Regulator Co. Minneapolis, Minn.,” engraved in the upper portion. In 1900, this was the name of the company that would later become Honeywell.


The motor encased in black metal came from a damper flapper produced in 1912. At this point in Honeywell’s history, the company’s name was The Minneapolis Heat Regulator Company, which is displayed at the front of the motor. In 1927 The Minneapolis Heat Regulator Company merged with Honeywell Heating Specialties Company of Wabash, Indiana. At that point the company name became Minneapolis-Honeywell Regulator Co. The corporate name would finally be changed to Honeywell Inc. in 1964.

2018.0520.096 front.jpg

The inventor of the damper flapper would not stay in Minnesota long, nor with the company he started. After transferring the patent to his investors in Minneapolis, Butz moved to Chicago. He would later patent eleven more inventions, but this damper Flapper remains his most groundbreaking and significant contribution in the field of automated temperature control. Accordingly, he was inducted into the Minnesota Inventors Hall of Fame in 1992. Butz’s invention was not only innovative but became the cornerstone of the most iconic thermostat company in the world.

Our Honeywell collection was inventoried and cataloged as part of our larger collections inventory project. This publication was made possible in part by the people of Minnesota through a grant funded by an appropriation to the Minnesota Historical Society from the Minnesota Arts and Cultural Heritage Fund. Any views, findings, opinions, conclusions or recommendations expressed in this publication are those of the authors and do not necessarily represent those of the State of Minnesota, the Minnesota Historical Society, or the Minnesota Historic Resources Advisory Committee.